Vendelux Head of Growth Marketing at Vendelux responsible for owning marketing-sourced pipeline and product-led growth across multiple channels. Manages a team and runs key growth programs.
Responsibilities
Own demand generation strategy across paid media, email, content, SEO, and ABM tied to pipeline goals
Own growth KPIs for mobile app acquisition, activation, engagement, retention, and conversion
Partner with Product and Product Marketing to remove friction in user journey
Build full-funnel goals, metrics, and reporting from product adoption through opportunity
Scale personalized ABM programs for target accounts
Work with Events & Community to amplify event-driven pipeline
Use AI and modern tooling to personalize at scale and speed up experimentation and campaign iteration
Qualification
Expert use of HubSpotStrong understanding of funnel metrics
Required
10+ years in B2B SaaS growth or demand generation, including experience scaling Series B/C companies
A track record of building scalable programs that drive measurable pipeline and revenue
Experience owning or influencing user acquisition, activation, retention and conversion metrics
Expert use of HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager and Meta Ads
Strong understanding of funnel metrics, attribution models, segmentation and campaign analytics
Proficient with AI tools to automate and build content
