Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events

Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot

Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve

Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization

Lead list segmentation, audience building, and database hygiene to improve targeting and personalization

Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management

Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to.

Own SEO and GEO (we practice what we preach) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI

Manage the website as a core lead generation tool — owning conversion rate optimization, landing page strategy, A/B testing, and collaboration with design and development to continuously improve performance

Partner closely with Sales, Revenue Operations, and Product to align campaigns to pipeline goals and build out the lead lifecycle

Troubleshoot campaign and website issues quickly and efficiently

8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup

Growth Marketing Lead

Responsibilities

Qualification

Required

Company

Bluefish AI

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