Lendingtree Senior Director, Content at LendingTree leading the editorial and content team within the SEO organization. Responsible for establishing editorial standards, prioritizing content initiatives, and executing A/B testing to drive growth.
Responsibilities
LendingTree is one of the largest financial marketplaces in the US, operating at the intersection of consumer finance, data, and digital marketing. We connect millions of consumers with financial products through a dynamic, multi-vertical platform with the goal of helping Americans save money and have a brighter financial future.
As a Senior Director for Content, you’ll lead the editorial and content team within the SEO organization. LendingTree operates at scale with a growing library comprised of thousands of editorial and programmatic pieces of content within a highly regulated environment. We’re constantly striving to produce the highest quality content that helps consumers make the best possible decisions in an industry where it matters most – people’s finances.
How You’ll Make an Impact
Establish editorial standards that consistently elevate content quality, usefulness, and audience value.
Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting.
Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms.
Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win.
Who You’ll Work With
You’ll lead a talented team of editors, writers and operations team members within the SEO editorial team and work alongside a dynamic team of SEO analysts, product managers, analytics and PR team members.
This is a highly collaborative role where you’ll have the opportunity to work with other marketing channels, partner with analytics on research, work with product and technology on capabilities needed to win and a variety of other internal partners.
What You’ll Bring
Qualification
Experience optimizing processes
Required
7–10 years of experience leading high-performing content teams within large enterprise organizations
Deep expertise in content strategy and customer journey mapping
Editorial and programmatic content expertise
Experience leveraging analytics and data for research, content planning, and operational decisions
Goal-oriented mindset focused on growth and continuous improvement
Experience optimizing processes, workflows, and systems for efficiency and scalability
Experience managing resource allocation and financial planning