VP, Head of Paid Media

Charlottefull timeRemote

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senior

H1B: yes

Lendingtree VP, Head of Paid Media at Lendingtree leads strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. Responsible for scaling lead generation and managing a high-performing in-house performance marketing team.

Responsibilities

Own end-to-end paid acquisition strategy and execution across all biddable and partner channels
Scale lead generation across multiple verticals balancing volume, quality, and conversion
Build a portfolio-based approach to channel investment
Drive growth by expanding and optimizing key performance marketing channels
Partner with cross-functional teams to improve funnel efficiency
Build and lead a high-performing, in-house performance marketing team

Qualification

Deep expertise across multiple channelsAffiliate / Partner ecosystemsExperience operating inMarketplace businesses

Required

15+ years in performance marketing with a strong lead generation focus
Experience managing large-scale paid media budgets
Deep expertise across multiple channels:
Affiliate / Partner ecosystems
Proven ability to drive profitable growth at scale
Strong analytical mindset with ability to make rapid, data-driven decisions
Experience operating in:
Marketplace businesses
Financial services / high-consideration categories (strong plus)
Hands-on operator with experience running campaigns, not just managing teams or agencies
Track record of building and developing high-performing teams