Fal AI Marketing Operations role at Fal AI responsible for building and scaling marketing systems to drive revenue growth. Owns lead management, scoring, lifecycle automation, campaign operations, and attribution.
Responsibilities
We're looking for a Marketing Operations hire to build and scale the systems that power our marketing and revenue growth.
You'll own lead management, scoring, lifecycle automation, campaign operations, and marketing attribution. This is a hands-on role for someone who can execute campaigns today while building scalable systems that make our marketing engine smarter and more efficient over time.
In your first six months, you'll have built a reliable lead scoring and routing system, launched automated lifecycle nurtures, streamlined campaign operations, and established actionable reporting on marketing's contribution to pipeline and revenue.
Ultimately, you'll help us build a marketing engine that becomes more effective and scalable as fal grows.
Lead Management & Scoring
Build lead scoring models using product usage, firmographics, engagement, and buying intent signals.
Own lead enrichment, segmentation, qualification, and routing in partnership with Sales and RevOps.
Identify high-intent prospects and accounts, surfacing actionable signals to Sales.
Lifecycle Marketing & Automation
Build automated email nurtures across signup, activation, conversion, retention, and expansion.
Create behavior-triggered campaigns based on product activity and customer segments.
Continuously optimize workflows to improve engagement and conversion.
Qualification
Experience building lead scoringA builder's mindsetExperience in product-led growth (PLG)Familiarity with SQL
Required
3–6+ years of experience in marketing operations, revenue operations, or growth operations, ideally in B2B SaaS or developer tools.
Experience building lead scoring, lifecycle nurture programs, segmentation, and automated workflows.
Familiarity with enrichment and intent tools such as Clay, Apollo, Clearbit, or 6sense.
Strong analytical skills and experience with attribution, funnel reporting, and pipeline measurement.
A builder's mindset: comfortable creating systems from scratch, solving ambiguous problems, and moving quickly.
Experience in product-led growth (PLG), developer tools, or AI infrastructure.
Familiarity with SQL, APIs, webhooks, and workflow automation tools.
Experience building product-qualified lead (PQL) models using behavioral and usage data.
