Lead Designer, Brand

Newark, CAfull timeOn Site

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senior

$124k–$170k

H1B: no

Lucidmotors The Lead Designer, Brand at Lucidmotors leads creative concept development and executes brand design across digital and physical assets. This hands-on role involves art direction and collaboration to maintain and evolve brand guidelines.

Responsibilities

Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs
Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression
Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life
Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints
Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences
Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process
Help evolve and maintain brand guidelines, visual systems, and creative standards
Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives
Present and communicate creative ideas with clarity and confidence
Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building

Qualification

Strong understanding of brandingStrong communicationThinks conceptually before designingUnderstands how imageryCan develop creative territoriesBrings strong taste

Required

8-10 years of experience in brand design, art direction, visual design, and creative development
Strong portfolio demonstrating concept-driven work and exceptional visual execution
Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy
Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences
Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling
Demonstrated ability to move from insight and concept through final execution
Proficiency in Figma and Adobe Creative Suite
Strong competency within AI workflows that optimize creative development and brand/design management across an organization
Strong communication, collaboration, and presentation skills
Ability to manage multiple projects and thrive in a fast-paced creative environment

Preferred

Thinks conceptually before designing
Has a refined visual point of view and a passion for brand building
Understands how imagery, motion, typography, and storytelling work together to create emotional connection
Can develop creative territories, visual worlds, and campaign ideas, not just individual assets
Balances strategic thinking with a strong maker mentality
Brings strong taste, curiosity, and attention to craft
Excels in collaborative studio environments and enjoys building alongside other creatives
Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands

Benefits

Dental
Vision
401(k)
PTO
Equity/RSU

Company

Lucidmotors

View company page

Source: greenhouse

Active within the past hour

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Must-Have Skills for This Role

Brand DesignArt DirectionVisual DesignCreative DevelopmentPhotographyMotion

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