Define and maintain Praxis' priority audience segments, such as culture makers, founders, pastors, Course hosts, institutional leaders, and the next generation, with clear criteria for each.

Map the audience journey for each priority audience, from first contact through participation, hosting, and deeper involvement across Praxis' three tasks.

Run audience research with the creative studio, church engagement, and product teams, and turn findings into briefs the whole team can use.

Maintain the Praxis brand house so every team can see which audiences each initiative serves and how people move between them.

In partnership with key stakeholders, build and shepherd the annual Media, Brand and Product brand plan, setting audience priorities and campaign tentpoles and proposing budget for the year.

Lead the integrated go-to-market plan for each Media, Brand and Product launch and campaign, including The Praxis Course, Stories of Redemptive Imagination, Activate, and new digital products.

Build cross-functional marketing plans that set the audience, goal, message, channels, timeline, owners, and KPIs for each launch.

Support and integrate host recruitment and Course growth campaigns with the church engagement team.

Collaborate with the Partner, Media & Brand on positioning and messaging so every plan reflects one consistent Praxis brand.

Help manage the Praxis brand day to day, keeping brand guidelines and messaging current and making sure teams across Praxis apply the standards.

Inform where and how Praxis shows up for each target audience across owned channels, Praxis events, and institutional and platform partners.

Develop and manage placements with platform partners such as YouVersion, and with churches, universities, and peer ministries, each with its own plan and metrics.

Director, Brand Marketing and Operations

Responsibilities

Qualification

Required

Benefits

Company

Praxis

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