Serve as the primary APEX point of contact for assigned Eye Care brands, proactively identifying solutions to key business questions, and communicating insights to brand teams to influence decisions.

Proactively identify and automate repetitive analyses and reporting, using AI and other tools to free capacity for higher-value insight work.

Deliver the analytics and market research inputs to the annual brand planning process, including coordinating insights across the patient journey, market structure and standard of care from claims, awareness and usage tracking, and appropriate competitive intelligence, payer insights, etc.

Lead custom market research projects, qualitative and quantitative, from design through reporting, managing suppliers, timelines, and budgets, and ensuring all research and vendor work aligns to company policy and data-access requirements.

Identify sub-national drivers of brand performance across accounts, physicians, and distribution channels.

Partner with the above-brand analytics team on promotional and marketing-mix evaluations, supplying brand and market context, interpreting results, and presenting implications and recommended actions to brand teams.

Coordinate across 1APEX to deliver physician, patient, payer/managed care, competitive, and economic insights on product and indication performance by integrating claims, syndicated, and primary market research data

Bachelor's degree in a quantitative or business field (e.g., statistics, economics, engineering, business, public health).

5+ years of commercial insights and analytics experience, including prior pharmaceutical experience, translating data into business recommendations.

Experience with primary market research (qualitative and quantitative), from design through reporting, including managing suppliers.

Manager, Analytics and Market Research – Eye Care

Responsibilities

Qualification

Required

Preferred

Benefits

Company

AbbVie

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