Senior Business Systems Analyst - Marketing Information Technology

Required

• You are a strategic thinker who deeply understands lead lifecycles, marketing funnels, and enterprise architectural connectivity.
• You are an innovation-driven problem solver who proactively leverages AI to streamline analytical workflows and enhance sales productivity.
• You possess strong hands-on technical skills with a proven talent for troubleshooting complex data flows and cross-platform integrations.
• You are an outcome-focused partner who measures true Information Technology success through end-user adoption and sustained business ROI rather than deployment alone.
• You are an exceptional communicator who collaborates seamlessly in a hybrid environment to align Information Technology execution with business vision.
• Demonstrated proficiency utilizing AI tools to accelerate BRD generation, user story mapping, and technical business analysis workflows
• 5+ years of experience as a Business Systems Analyst or Technical Product Manager supporting Marketing Information Technology, Sales Development Representative Operations, or Revenue Operations
• Deep expertise in lead management architecture, including leads, contacts, campaigns, campaign members, and funnel progression in Salesforce
• Hands-on ability to troubleshoot, debug, and design integrations across complex CRM, marketing automation, and enterprise data platforms
• Advanced SQL capabilities with proven experience extracting, modeling, and analyzing multi-source datasets across modern cloud data stacks
• Demonstrated track record of leading complex, cross-departmental technology initiatives from discovery through delivery
• What Will Make You Stand Out