Comfy Org Product Marketing Lead at Comfy Org owning positioning, messaging, and launches across all Comfy products. Build the launch machine and messaging framework from scratch, working closely with product, creative, community, and sales teams.
Responsibilities
You'll own how the world understands Comfy.
Comfy is the most powerful workflow engine for visual AI, used by 4 million people and a growing list of studios, agencies and brands. In the past few months we've gone from one open-source engine to a full platform: ComfyUI and Comfy Desktop, Comfy Cloud, Comfy API, Comfy Router, Workshop, Comfy Agent, and Team and Enterprise plans. The products are strong. The story that ties them together isn't written yet.
As our Product Marketing Lead, you'll write it. You'll own positioning, messaging and launches across every Comfy product, and you'll be the person who makes artists, developers and enterprise buyers get why control over every model, parameter and output matters, and why Comfy is the place to get it.
This is a 0→1 role. You won't inherit much of a a launch machine, a messaging framework or a competitive playbook. You'll build them, reporting directly to our CEO, Yoland, and working closely with product, creative, community and sales. You'll stay hands-on: writing the positioning, shipping the launch, and making sure each one lands harder than the last.
Own positioning and messaging: Define how Comfy talks about itself across Self-hosted ComfyUI, the Dev Platform, Agent and Enterprise, and keep it sharp as the product moves weekly.
Run launches end to end: Own the launch calendar for model, product and platform releases: the narrative, the assets, the sequencing and the people. Build the playbook so every launch compounds.
Make the platform one story: Help users see the path from free ComfyUI to Partner Nodes, Cloud, the API and Enterprise, and package each step so it's easy to understand and easy to buy.
Know the market cold: Track the visual-AI landscape and position Comfy's control-and-craft advantage against prompt-box tools and model platforms. Own competitive comparisons and battlecards.
Arm sales and community: Give the Enterprise sales team, Forward Deployed Creatives and community team the messaging, pitch narratives, case studies and enablement they need to win.
Speak to every audience: Creatives and power users, developers building on Comfy, and studio and brand buyers in film, VFX, games and advertising each need their own story. Write all of them.
Partner on pricing and packaging: Work with product and GTM on how subscriptions, credits and plans are presented so they feel simple and fair.
Tie the work to outcomes: Measure what each launch and message drives in signups, activation, paid conversion and pipeline, and cut what isn't working.
Qualification
7+ years in product marketing
Required
7+ years in product marketing
Experience owning launches end to end at product-led or developer-tools companies
Experience building product marketing functions from scratch
