Datalab Digital Lead at DataLab USA to identify digital opportunities within client base and support client executives in winning digital business. Shape digital solutions and manage partnerships.
Responsibilities
Identify opportunities: Work across the client portfolio to uncover digital use cases (audience activation, CTV, social, programmatic, cross-channel measurement) and build a prioritized pipeline with each Client Executive.
Sales support: Partner with client executives on pitches, presentations, and RFPs. Serve as the digital subject-matter expert in client meetings.
Design solutions: Translate client requirements into practical digital solutions. Feed market and client insights back to Product to inform roadmap.
Manage partnerships: Coordinate and develop relationships with activation and identity partners and agencies (e.g., Stirista, Neustar/TransUnion, LiveRamp).
Represent DataLab USA: Attend industry conferences and events to track trends, build relationships, and generate leads.
Qualification
7+ years in digital marketingExperience with data-driven marketingStrong collaboration skillsSuccess Measures (first 12 months)ActiveDirect mail or multichannel experience
Required
7+ years in digital marketing, ad tech, data/audience products, or marketing services, with at least 3 years in a client-facing, solutions, or sales-support role
Working knowledge of the digital ecosystem: identity resolution, onboarding, DSPs/DMPs, CTV, programmatic, and data privacy (CCPA, state privacy laws)
Experience with data-driven marketing; direct mail or multichannel experience is a plus
Proven ability to present to senior client stakeholders and support complex sales cycles
Existing relationships with data/identity partners or agencies preferred
Strong collaboration skills; comfortable influencing without direct authority in a matrix
Bachelor’s degree or equivalent experience
Success Measures (first 12 months)
Digital opportunities identified across all key accounts
Measurable growth in digital revenue and in clients buying digital alongside mail
Active, productive partnerships with core agency and identity partners
At least 2–3 product enhancements or new packages informed by client demand
Preferred
Experience with data-driven marketing
Direct mail or multichannel experience
Existing relationships with data/identity partners or agencies
