Dualentry Founding Product Marketing Manager at DualEntry owning messaging and competitive positioning to CFOs and finance teams. Leads GTM campaigns and builds content to empower Sales across the buyer journey.
Responsibilities
Own and continuously refine DualEntry’s messaging and competitive positioning to CFOs, Controllers, and finance teams
Translate customer and prospect feedback into high-impact GTM campaigns
Build content and collateral that empowers Sales across the buyer journey
Drive new product launches end-to-end
Lead content, copy, and design teams while writing hands-on marketing copy
Build analytics and dashboards to identify what’s working
Run GTM campaigns across webinars, conferences, events, content, email, and digital channels
