Channel Partner Marketing Manager

Duluth, Georgiafull timeOn Site

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mid

$90k

H1B: no

Distro Channel Partner Marketing Manager develops and executes partner marketing programs to drive awareness, engagement, demand generation, and revenue through channel relationships. The role involves managing co-branded campaigns, partner enablement, and cross-team collaboration.

Responsibilities

Develop and execute channel partner marketing strategies supporting recruitment, onboarding, enablement, engagement, and demand generation
Create and manage co-branded marketing campaigns, partner toolkits, sales enablement materials, newsletters, presentations, and communications
Partner with internal teams to align partner marketing programs with business goals
Collaborate with partner relationship teams to understand needs and deliver effective marketing programs
Support partner launches, marketplace campaigns, webinars, sales sequences, and product promotions
Develop and maintain scalable partner onboarding, training, and go-to-market resources
Ensure partner-facing collateral and campaign materials are accurate, on brand, and aligned with messaging
Manage project intake, timelines, approvals, asset updates, and campaign execution
Track, measure, and report on partner campaign performance and pipeline influence
Use data and feedback to optimize programs and scale channel marketing efforts
Stay current on partner marketing, channel marketing, B2B SaaS, HR technology, and demand generation best practices
Support special projects, events, and additional marketing initiatives