Dualentry Partnerships Marketing Lead owns partner marketing strategy and execution, building co-marketing programs that drive measurable pipeline and revenue. The role involves collaborating with sales and product marketing and managing budgets.
Responsibilities
Own the partner marketing strategy and execution end to end
Write the playbook for partner marketing at DualEntry
Build co-marketing programs translating joint business plans into pipeline and revenue
Collaborate with Sales, Product Marketing, and Brand for consistent messaging
Run joint campaigns with partners including webinars, content, events, and digital
Own budget forecasting, spend tracking, ROI reporting
Qualification
Experience in partner
Required
Experience in partner, channel, or B2B SaaS marketing
Proven ability to build co-marketing programs that move pipeline and revenue
Preferred
Executive presence to earn trust with partner executives and leaders
Strategist and operator capable of building plans and running campaigns
High agency and ability to work without a playbook
Willingness to travel for partner events and meetings
