Gainsight Principal Product Marketing Manager for Atlas at Gainsight, responsible for founding product marketing for a new AI-native services offering. Owns positioning, messaging, category narrative, and go-to-market motion from scratch.
Responsibilities
We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.
Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.
Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.
Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.
Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about.
Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into.
Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them.
This role may require occasional travel (up to 10%) for team meetings, training, or company events.
This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business.
Qualification
Exceptional positioningDeepGenuine energy for undefined territoryNice-to-have skills or experienceStartup experience
Required
10+ years of product marketing experience in B2B tech (SaaS preferred)
Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners
Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong.
Deep, hands-on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them.
Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction.
Experience influencing product direction and executive decision-making as a peer, including with founders, GMs, or C-level stakeholders.
High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.
Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook.
Nice-to-have skills or experience:
A knack for design and the ability to work fluently in Figma and Canva.
Startup experience, particularly at seed through Series B stage.
Experience in a product line or business unit operating semi-independently inside a larger company.
