Roku Senior Product Manager at Roku to lead generative AI and creative products for advertising. Own AI-powered tools that help advertisers create and adapt TV ad creative.
Responsibilities
p]:inline" data-streamdown="list-item">Own the strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue
p]:inline" data-streamdown="list-item">Take products from early access to broad availability by defining launch criteria, quality standards, and the cost and performance targets that make them viable at scale
p]:inline" data-streamdown="list-item">Identify and launch new AI creative products by running discovery with advertisers and agencies, prototyping quickly with engineering, and making clear go or no-go decisions on what graduates to a full launch
p]:inline" data-streamdown="list-item">Define what quality means for AI-generated creative, and work with design, review, and policy teams to build human-in-the-loop workflows and brand guardrails
p]:inline" data-streamdown="list-item">Make build-versus-reuse decisions across a shared generative AI platform so products share models, services, and safety layers instead of duplicating them
p]:inline" data-streamdown="list-item">Partner with ad sales and marketing on go-to-market, including packaging, pricing, early-access programs, and positioning
p]:inline" data-streamdown="list-item">Work with legal on rights, intellectual property, and responsible AI considerations for generated creative
p]:inline" data-streamdown="list-item">Instrument funnel events, in-product feedback, creative quality, and campaign results, and use that data to decide what to build next
p]:inline" data-streamdown="list-item">Significant product management experience, including shipping and scaling platform products
p]:inline" data-streamdown="list-item">Hands-on experience bringing generative AI or ML-powered products to market, including working through model quality, evaluation, cost, latency, and safety tradeoffs
Qualification
p]
Required
p]:inline" data-streamdown="list-item">Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption
p]:inline" data-streamdown="list-item">Experience scoping workflows that blend automation with human review, such as editorial, moderation, or approval flows
p]:inline" data-streamdown="list-item">Data-driven decision making, including defining success metrics, setting up instrumentation, reading A/B test results, and acting on the findings
p]:inline" data-streamdown="list-item">Strong communication and influence skills across engineering, design, sales, operations, and legal, including distributed teams across time zones
p]:inline" data-streamdown="list-item">Bachelor's degree or equivalent practical experience
p]:inline" data-streamdown="list-item">Background in advertising technology, especially CTV, video, or creative management platforms (nice to have)
p]:inline" data-streamdown="list-item">Experience with creative tools, design systems, or content production workflows used by agencies, studios, or in-house brand teams (nice to have)
p]:inline" data-streamdown="list-item">Familiarity with generative video and image models and the vendor landscape around them (nice to have)
p]:inline" data-streamdown="list-item">Experience with self-serve advertiser products and the onboarding, policy, and trust needs that come with them (nice to have)
p]:inline" data-streamdown="list-item">Exposure to agentic or conversational AI experiences and how they fit into professional tools (nice to have)
p]:inline" data-streamdown="list-item">Experience working with media and entertainment advertisers or publishers (nice to have)
