Performance Video Producer at Solace · LumiJobs

Responsibilities

Solace is hiring a Performance Creative Video Producer to own direct-response video for our YouTube, CTV, and Meta campaigns. Paid media is an eight-figure monthly program for us, and video is the one of biggest levers we have in it.
You’ll be cutting everything from six-second bumpers to 30-second spots to longer narrative ads, depending on what the channel and the test call for. You’ll sit in a channel pod with a creative strategist and a media buyer and look at the same performance data they do.
The goal is ads that lower CPA, not ads that look nice.
Creative concepts. Develop the angles, narratives, and visual approaches we test in video. Translate audience insight and performance data into original concepts, and help decide which ones are worth producing.
Creative direction. Set the look, pacing, tone, and voice of Solace video across channels. Establish how our ads feel on YouTube pre-roll versus a CTV spot versus a Meta placement, and build a visual language we can extend.
Key creative decisions. Own the hook, the retention beats, the proof, and the CTA on every ad. When data shows a drop-off, diagnose the cause and decide how to fix it.
Production volume. Own the production pipeline for a weekly slate of finished direct-response videos across YouTube, CTV, and Meta. This includes cutdowns and variants, each built to the right length, aspect ratio, and specs for its placement.
Generating assets. Use AI video, image, voice, and avatar tools to create scenes, presenters, product demos, b-roll, and transitions when we don’t have the footage.
Variants. Take a concept that’s working and spin it into a set of tests with different hooks, lengths, VO reads, visual treatments, and CTAs that can run at the same time.
Compliance. Work within Solace’s approved-claims library and review process. We’re in healthcare, so you need to know what’s cleared before it hits the timeline.
QA and organization. Captions, audio levels, color, safe zones, and platform specs are correct before anything ships. Generated assets get named and tagged so the library is usable by other people.
Communication. Written notes, timestamped feedback, and recorded walkthroughs so the pod can move without a meeting.

Performance Video Producer

Responsibilities

Qualification

Preferred

Company

Solace

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