0x Head of Marketing at 0x leading marketing strategy for 0x APIs and Matcha consumer DEX aggregator. Responsible for brand narrative, marketing program scaling, and team leadership.
Responsibilities
We’re hiring a Head of Marketing to take 0x through its next stage of growth. You’ll join our leadership team, report directly to our founder and CEO, and own marketing strategy across 0x APIs, our suite of onchain trading APIs, and Matcha, our consumer DEX aggregator.
You’ll own the narrative behind both brands. You’ll build on our strong footing with cryptonative teams while defining how we take our APIs to fintechs, enterprises and institutions. We’re looking for someone who understands DeFi deeply, thinks from first principles and builds for the long term.
You’ll lead a senior marketing team, unite them around clear priorities and build one cohesive, high-impact marketing function. You’re as comfortable doing the work as you are leading it. You’ll stay close to the business, joining key customer conversations and getting directly involved in positioning and major launches.
Strong overlap with US working hours is required.
Own marketing strategy across 0x APIs and Matcha, setting long-term marketing plans based on company and product goals, including API adoption and Matcha's consumer growth.
Refine positioning and narratives for 0x APIs and Matcha, defining and maintaining clear ICPs, strengthening our cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions.
Guide the evolution of both brands, setting creative and website direction and ensuring a distinctive, consistent presence across channels.
Build and scale marketing programs that drive growth, identifying the highest-leverage opportunities for each product and audience.
Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers.
Lead the marketing team, setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests.
Produce work yourself, from positioning and launch plans to campaigns and content, adding to the team’s output and stepping in wherever extra capacity is needed.
Own marketing performance and budget, tracking spend, ROI and marketing’s contribution to revenue, and keep the company informed on progress.
Qualification
Experience at a DEX
Preferred
Experience at a DEX, aggregator or onchain trading infrastructure company.
