Sr. Director, Marketing Strategy, Analytics & Innovation

Remote - USfull timeRemote

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senior

$228k–$285k

H1B: yes

Twilio The Sr. Director, Marketing Strategy, Analytics & Innovation at Twilio leads global marketing strategy by turning data into actionable insights to drive growth and customer engagement. This role involves building and mentoring a team to transform data into clear campaign direction and revenue growth.

Responsibilities

Create a forward looking point of view on the future of marketing and how we’ll drive success.
Define and drive global marketing strategies through actionable data and deep customer insight.
Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
Lead key marketing operational cadences to ensure business actionability needs are being met.
Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.

Qualification

Bachelor’s degree in Marketing10+ years in marketing strategyStrong communicationExperience in SaaSPassion for innovationThis role will be remote

Required

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Bachelor’s degree in Marketing, Business, Analytics, or a related field.
10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
Strong communication, leadership, and cross-functional collaboration skills.
Exceptional cross-functional communication and storytelling skills.
Comfortable operating in ambiguity and fast-paced environments.
Advanced degree (MBA or similar) strongly preferred.
Experience in SaaS, tech, or high-growth environments preferred.
Certification in marketing analytics or data science is a plus.
Passion for innovation, storytelling, and customer-centric thinking.
This role will be remote, but needs to be based in the US.