Plaud Head of Global Product Marketing at Plaud leads global positioning, messaging, and go-to-market for AI hardware and software products. The role includes managing launches and competitive programs at global scale.
Responsibilities
Plaud is looking for a leader to run global product marketing for our ecosystem of AI hardware and software. You'll own positioning, messaging, and go-to-market across every launch, connecting product truth to brand narrative at global scale.
You'll turn the roadmap into category-defining launches and win the comparison moments where buyers decide, while leading and scaling the global PMM team across product lines and regions.
Own how Plaud's products are positioned, launched, and proven in market.
Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio
Build the message house for each product with brand strategy, and hand activation-ready frameworks to regional partners that don't require central rewrites
Lead end-to-end launch strategy and execution for tier-one products, from naming and embargo strategy through reviewer seeding, marketplace content readiness, and sustain, benchmarking every launch against the best consumer AI hardware releases
Run the competitive program: win-loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across Amazon PDPs, search, YouTube and Reddit reviews, and AI assistant answers
Own claims substantiation with legal, so every stat, superlative, and market-position claim is cleared before use, and maintain the governance workflow as the portfolio and claim volume grow
Partner with product on roadmap input: what the market rewards and where the category gaps sit
Lead and scale the global PMM team: set the operating model, develop team members, and serve as the cross-functional authority connecting roadmap to brand narrative and regional activation
Qualification
10+ years in product marketingStrong positioning craftLaunch mechanics fluencyCompetitive intelligence fluencyExperience with AI-feature productsHands-on depth in comparison moments
Required
10+ years in product marketing, including 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end (not campaign support), from positioning through day-one conversion surfaces and sustain
Experience positioning products in a category under active competitive attack, with real counter-positioning discipline rather than category-leader messaging alone
Experience managing PMM across multiple markets with regional activation partners, and building messaging systems regions can run without central rewrites
Experience pricing and packaging a hardware-plus-subscription model, and an understanding of the trade-offs between device margin, subscription attach, and perceived value
Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with platforms like Crayon and Klue
The ability to explain model-driven features accurately without overclaiming
An evidence-led approach with executives: you bring win-loss data, conversion analysis, and competitive benchmarks rather than opinion, and you can hold the line between what the product does and what marketing wants to say, even under pressure from product or brand stakeholders
Preferred
Experience with AI-feature products: explaining model-driven capabilities to reviewers, press, and retail partners, and navigating the legal review that comes with AI performance claims
Hands-on depth in comparison moments: optimizing Amazon PDP content, mapping search intent to messaging, and influencing how AI assistants surface product answers
A track record of translating founder or engineering conviction into positioning the market accepts, ideally somewhere the product and marketing teams had real tension to resolve
