Perk Growth Marketing Manager - US at Perk managing paid search campaigns across Google Ads and Microsoft Advertising in North America. Drives B2B lead generation and partners on AI answer engine optimization.
Responsibilities
North America is one of our priority markets. With Spend launching in the US, paid search is a core demand-capture channel, and we're hiring a Growth Marketing Manager to run it day to day. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands-on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.
Campaign management and optimization
Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.
Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.
Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from in-platform performance to online and offline conversions.
Testing and analysis
Create, monitor and analyse A/B tests on ad copy and landing pages.
Run competitor and industry analysis to find opportunities to improve campaigns.
Report to management and key stakeholders with regular performance updates and monthly reporting.
AEO and AI search
Partner with the SEO team on AEO (Answer Engine optimization) initiatives, so that Perk is found and cited by AI answer engines for the travel and spend topics that matter to our buyers.
Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content.
Qualification
Paid search expertiseStrong understanding of SQR analysisExperience with conversion trackingAnalytical proficiencySkills and traitsAnalytical mindsetStrategic yet hands-onNot requiredExperience in Travel
Required
Paid search expertise
4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency.
Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
Experience managing B2B lead generation campaigns at scale.
Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
Skills and traits
Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
Strategic yet hands-on: you move between high-level planning and day-to-day execution.
Preferred
Not required, but will strengthen a candidate's application:
Experience with AEO and an understanding of how AI answer engines find and cite sources.
Basic knowledge of SEO and how it relates to paid search strategy.
Previous experience at a B2B SaaS company or high-growth startup.
Experience in Travel, FinTech or expense management.
Experience designing full-funnel B2B campaigns that connect brand awareness to demand generation and pipeline.
Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.
