Perk Senior PR Manager at Perk to lead US and UK media presence and establish Perk as a leading voice in business and financial press. Responsible for shaping Tier 1 media strategy and preparing C-suite executives for major interviews.
Responsibilities
We're looking for a seasoned Senior PR Manager to own Perk's US and UK media presence. This is a high-impact role at the heart of one of our most important strategic priorities: establishing Perk as a leading voice in major business and financial press.
Both markets are fast-growing for Perk, and cutting through in either requires deep journalist relationships, a sharp corporate narrative, and someone who can work at the pace of a major news cycle. You'll be the on-the-ground force behind our Tier 1 media strategy, shaping how our executives show up in the press and building the kind of earned presence no paid campaign can replicate.
This is a role for a natural communicator who understands the nuance of financial and business media, can translate complex tech and AI narratives into compelling stories, and knows how to get a C-suite executive ready for a Bloomberg interview on short notice.
Own the US and UK media strategy: Lead Perk's day-to-day PR activity from proactive pitching and newsjacking to reactive press office and crisis communications. You'll be the primary point of contact for US and UK journalists and the go-to expert on those media landscapes internally.
Build and deepen Tier 1 relationships: Cultivate and maintain genuine relationships with journalists at WSJ, Bloomberg, the FT, CNBC, Forbes and beyond — not just for coverage, but for the kind of background briefings and exclusives that build long-term credibility.
Shape the corporate narrative: Work with senior leadership to develop and maintain Perk's corporate narrative, ensuring our messaging on company growth, financial performance, AI innovation and platform positioning is consistent, compelling and landing with the right audiences.
Drive executive profiling: Partner closely with our C-suite to build their media profiles — crafting commentary, preparing spokespeople for interviews, and developing a proactive profiling strategy that puts our executives in front of the journalists and audiences that matter most.
Translate tech and AI narrative: Work with product and engineering teams to turn Perk's AI and technology innovation into media-ready stories — making complex product developments accessible, relevant and newsworthy for mainstream business press.
Manage PR agency relationships: Brief, manage and hold our US and UK PR agencies accountable to clear KPIs — bringing the rigour and direction needed to get the most out of the partnership while building in-house capability alongside it.
Bring AI into the workflow: Bring AI tools into day-to-day PR operations, from media monitoring and drafting to research and reporting, to make the function faster and sharper without losing judgement or voice.
Qualification
DeepStrong background in B2B technologyStrong writer — press releases
Required
Extensive experience in PR or corporate communications with a clear focus on the US and UK market
Deep, existing relationships with Tier 1 US and UK financial and business press and proven track record securing earned coverage (digital and broadcast)
Financial communications background — experienced handling funding rounds, M&A and business performance narratives
Experience building compelling corporate narratives — able to take complex positioning and turn it into a differentiated story that lands with business press
Demonstrated experience working directly with senior leadership teams to craft commentary and prepare C-suite spokespeople
Strong agency management background — comfortable briefing, managing and holding agencies to account
Strong background in B2B technology, fintech or SaaS essential
Sharp editorial judgement — knows what makes a story
Strong writer — press releases, bylines, executive commentary and media briefings all to a high standard
Confident media trainer and spokesperson coach for C-suite executives
Comfortable working with data (survey results, product analytics, market research) and shaping it into a clear, pitchable narrative
Commercially minded — understands how PR contributes to pipeline, brand salience and competitive positioning
