Lifecycle & Retention Marketing Manager

Latin America | Remotefull time

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Lifecycle & Retention Marketing Manager at The Global Talent Co · LumiJobs

Remote

mid

H1B: no

The Global Talent Co Lifecycle & Retention Marketing Manager responsible for owning the customer journey across email, SMS, loyalty, and retention programs. Develop lifecycle strategy, execute campaigns, build automations, analyze customer behavior, and optimize performance.

Responsibilities

We're a fast-growing DTC health & wellness brand looking for a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty.
We're looking for someone who's both a strategist and an operator: someone who can develop lifecycle strategy while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll partner closely with Ecommerce, Paid Media, Customer Experience, and Creative to make sure customers get the right message at the right time.
Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys
Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement
Segment audiences to improve relevance, engagement, and revenue
Continuously test subject lines, creative, offers, content, timing, and targeting
Monitor email deliverability, list health, and subscriber engagement
Develop and manage the SMS program, including campaigns and automated flows
Ensure SMS and email work together as one cohesive lifecycle strategy
Grow and maintain a healthy, compliant SMS subscriber list
Loyalty & Retention
Own the loyalty and rewards program — strategy, execution, and ongoing optimization

Qualification

Passionate about health and wellnessDriven by metrics and growthBachelor's degree in Marketing

Required

Passionate about health and wellness, motivated by helping people live healthier lives
Driven by metrics and growth, with a constant curiosity to improve performance
Comfortable moving fast in a high-growth, fast-paced environment
Deeply curious about consumer decision-making and how small details shape the user journey
A self-starter who stays on top of digital marketing and AI/search trends
3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required
Direct experience running email marketing flows — Klaviyo experience preferred
Direct experience running e-commerce loyalty programming
Ability to balance hands-on execution with big-picture strategic thinking
Strong attention to detail and a proactive, ownership-driven approach to problem-solving
Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team)
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience