Director of Revenue Strategy & Planning (Remote)

Remote - United Statesfull timeRemote

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senior

$189k–$220k

H1B: no

Rula The Director of Revenue Strategy & Planning owns the operating model for a core B2B business unit, partnering with Sales, Marketing, Product, and Finance to build growth plans and improve sales funnel performance. The role focuses on moving B2B motions from growth to scale through strategic planning and execution.

Responsibilities

We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance.
You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening ICP, improving economics, and making sure the team has a plan they trust and can execute against.
The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.

Qualification

Strong analytical skillsExperience in a startup or high-growth100% remote work environment

Required

10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses
3+ years of people management experience
Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams
Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews
Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences
Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions

Preferred

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience with B2B healthcare GTM motions
Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)
Experience in a startup or high-growth, agile environment with shifting priorities
Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)
Experience supporting or running ICP tests and translating results into coverage or playbook changes
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)