Senior Product Marketing Manager, The Athletic

Required

• 6+ years of product marketing experience with an understanding of product-led growth concepts that impact acquisition, activation, engagement, and retention.
• Expertise in go-to-market strategy, lifecycle marketing across owned and paid channels, and planning, testing, and shipping features for B2C subscription apps.
• Experience using customer research, audience insights, competitive intelligence, and analytics tools to inform positioning, value propositions, and messaging strategies.
• Experience partnering with Product, Data, Tech, and Research teams to influence roadmap decisions, run test-and-learn agendas, and measure outcomes.
• Clear and engaging communication, with the ability to tailor complex information to a range of audiences.
• An interest in sports and an understanding of how fans discover, follow, and engage with sports coverage.
• Desire to operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.
• Additional Compensation and Benefits:
• For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
• For roles outside of the U.S., information on benefits will be provided during the interview process.
• The annual base pay range for this role is between:
• $168,000—$178,000 USD