Arca Product Marketing Manager at Arca responsible for customer segmentation, positioning, and advisor enablement. Focus on turning client experiences into growth through testimonials, referrals, and client journey messaging.
Responsibilities
You’ll shape how people understand Arca and why they choose us. This is an individual contributor role on our Growth Marketing team for someone who can turn deep customer understanding into clear segmentation, sharp positioning, and messaging that works everywhere a prospect or client meets us: an ad, a nurture email, a seminar, an advisor’s proposal, or a friend’s recommendation.
Most of the role is core product marketing: segmentation, personas, positioning, competitive context, advisor enablement, and launches. You’ll also work on customer marketing: helping our clients’ experiences become the stories, testimonials, reviews, and referrals that bring the next client to us. You’ll report to our Head of Growth and work closely with advisors, our product and engineering teams, design, and compliance.
Define who we serve and why they choose us
Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business.
Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context.
Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns.
Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors.
Equip our advisors
Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides.
Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans.
Turn client experiences into growth
Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance.
