AbbVie Senior Manager, Market Research and Analytics at AbbVie focused on Eye Care Growth Initiatives. Design, execute, analyze, and communicate market research and analytics to support product launches and business decisions.
Responsibilities
Partner with brand teams to understand their business questions, and stay current on the Eye Care treatment landscape and upcoming launch dynamics.
Proactively identify primary research and analytics opportunities so that decisions are based on current, objective, and comprehensive insights across HCPs and patients.
Be conversant with custom research methods. Lead custom research projects from design through reporting with minimal oversight, managing suppliers, stakeholders, timelines, and budgets to deliver actionable learnings.
Assist in synthesizing findings across research and analytics into clear insights and recommendations.
Support launch research (e.g., segmentation, positioning and message testing, and launch tracking), integrating primary research with claims and other behavioral data to understand patient flow, treatment patterns, switching, and persistence.
Provide foundational analytics on market dynamics, patients, and accounts to support launch planning.
Provide research and analytics inputs to forecast assumptions (e.g., awareness, trial, and uptake) and contribute to launch readiness assessments.
Support data strategy efforts by helping ensure data assets are accurate and reliable and feed into self-service, visualization-enabled analytics and dashboards.
Help build and maintain launch performance tracking, and report results to brand partners.
Apply appropriate analytic approaches, partnering with analytics colleagues and suppliers on more advanced models. Communicate results clearly so brand partners can act on them to improve performance.
Contribute analyses and content to regular business reviews.
Explore and apply AI and generative AI tools to speed up and improve research and analytics, from synthesis and reporting to uncovering insights in data, while using sound judgment on accuracy, data privacy, and compliance.
