Atoms Head of Marketing at Atoms leading brand and communications strategies across employer branding and customer-facing channels. Responsible for managing brand campaigns, partnerships, events, social media, and design.
Responsibilities
Atoms is seeking a Director of Brand to lead the teams and strategies responsible for managing the Atoms brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy. This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.
The ideal candidate is a strong strategist and natural collaborator with a strong track record of building brand campaigns internally and externally. This person brings sharp analytical instincts and a bias for action: someone who can design systems at scale, own a budget, test and iterate quickly, and still roll up their sleeves when progress is on the line. We're looking for someone who thinks end-to-end about the Atoms journey and is obsessed with making every experience exceptional—from our drivers to our customers. If you've led a communications strategy, managed brand campaigns, and love solving complex problems, we want to hear from you.
Own end-to-end management of the Atoms brand across employer branding initiatives and customer facing channels
Build and execute internal driver campaigns and 360 communication plans in collaboration with operations and the brand team
Serve as the connection between operations, recruiting, tech, and marketing
Use data to drive decision-making to solve operational problems across the business through brand and communications
Analyze and continuously improve Atoms's end-to-end lifecycle communication strategy to drive engagement with drivers and customers
Manage and continuously improve Atoms’s loyalty strategy including the Driver Milestone Program and customer loyalty program
Lead Atoms’s external brand campaign strategy to support customer acquisition and engagement
Translate marketing metrics, market research, and cultural trends into actionable brand strategies
Lead and develop the brand team managing rider acquisition strategies across partnerships, events, social media, and influencer relationships
Champion the Atoms brand across everything we do to maintain consistency of the Atoms voice and identity
Qualification
Bachelor's degree8+ years of experienceStrong strategic and analytical skills
Required
Bachelor's degree
8+ years of experience, including 3+ years in a leadership role, preferably in marketing or brand management. Startup experience is a plus!
Proven experience managing 360 campaigns
Experience owning and managing a CRM platform—bonus points if you have experience with Braze
Experience working with data to build lifecycle automations and segmentation strategies
Demonstrated ability to lead and develop a team of creatives
Strong strategic and analytical skills: comfortable owning a budget, interpreting data, and building scalable systems
A bias for action and a track record of testing, iterating, and improving processes quickly
Strong communicator and cross-functional collaborator who can build alignment across markets and functions
Highly organized with the ability to manage competing priorities across multiple markets and teams
