Skillzinc Head of Marketing to lead Skillz’s Growth and LiveOps, shaping user acquisition, engagement, retention, and growth strategies. Drive marketing initiatives for a leading mobile eSports platform.
Responsibilities
The Head of Marketing will lead Skillz’s Growth and LiveOps, shaping how we attract, engage, retain, and grow the value of players across our platform. This is a broad leadership role spanning performance marketing, organic growth, lifecycle, LiveOps, and player offers and incentives.
We’re looking for a data-driven growth leader who understands both acquisition and the in-product player economy, has built and led high-performing teams, and knows how to turn customer insights and experimentation into sustainable growth. You’ll work closely with Product, Analytics, Engineering, Finance, and other leaders to help define and deliver the next phase of growth for Skillz.
Own both the Growth org and the LiveOps org for Skillz Platform — a single accountable owner for demand generation and for the in-app economy of events, offers and messaging that converts it.
Lead Performance Marketing / UA (via the Head of Performance), Organic (ASO/CPP), and Creative — allocating spend across networks × games × surfaces against CAC-to-stable and stable-LTV, never CPI alone.
Own the LiveOps operating model: per-game events, promos and offer slates across Solitaire Skillz, Blackout Bingo, Dominoes Gold and Arena, with a dedicated owner per surface.
Own Lifecycle CRM and reactivation — email, push notification and in-app messaging as a single function, measured on holdout-audited incremental NGR per campaign, with CleverTap journey execution run out of LiveOps.
Own the incentive and offer economy: deposit bonusing rules, LTO design, trophies, leagues support and the live-event program, holding effective rake in the agreed band across all cohorts.
Instrument the owned channels — CTR-level measurement, deliverability, opt-out guardrails and campaign→venue routing — so cadence and creative decisions are measured trade-offs rather than bets.
Partner as a peer with Product, Analytics, Engineering, CX & VIP, Brand and FP represent Growth & LiveOps in quarterly planning, MBR/QBR and the weekly operating cadence.
Hire, develop and retain the function and build the leadership layer that removes single-person execution risk.
Key Competencies
Owns the join, not one side of it — has run paid acquisition and in-app monetization/lifecycle together, and can arbitrate between a CAC target and an incentive budget without defaulting to whichever is easier to measure.
