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ServalPosted Oct 27, 2026
Head of Field Marketing, Commercial
San Franciscofull timeOn Sitesenior$230k–$280kH1B: no
Serval Head of Field Marketing, Commercial at Serval leading field marketing for the Strategic segment and managing a team to build 1:1 programs for major accounts. The role involves partnering with sales leadership to open doors with CIOs and help close large deals.
Responsibilities
- Own the field marketing strategy for the Strategic segment: which accounts we go after, how we show up, and how we win.
- Lead your team in building and running 1:1 abm programs in partnership with the VP and regional RVPs of Strategic Sales, using multi-threaded plays across events, direct mail, gifting, digital, and custom content to reach every stakeholder in the buying group.
- Set the bar for the executive-level experiences your team designs: intimate dinners, private briefings, executive roundtables, VIP moments at flagship events, and out-of-the-box plays that make people's jaws drop.
- Sit in on deal strategy, not just event execution. Ensure your team knows the pipeline, the champions, and the blockers on every account your team owns.
- Partner with Global Events to turn Serval's biggest moments (Summit, flagship conferences, CAB) into tailored experiences for Strategic accounts.
- Carry a pipeline target for the Strategic segment and own the budget. Track impact through meetings, pilots started, deal velocity, closed-won revenue, and program efficiency over time.
- Manage the field marketers covering Strategic accounts: set goals, coach, and hire as we scale. Raise the bar by leading from the front: run plays yourself, get into the weeds on the biggest accounts, and use what you learn to level up the team.
Qualification
A strategist who thinks like a sellerAt home in the C-suiteCreative and relentlessA leader who executes7-10+ years in fieldProven track record of 1Strong data skills
Required
- A strategist who thinks like a seller. You read an org chart, a 10-K, and a Gong call, and know exactly where the opening is.
- At home in the C-suite. You can design an experience a Fortune 100 CIO will clear their calendar for, and hold your own in the room.
- Creative and relentless. Breaking into the world's largest companies isn't just about budget. It's about timing, creativity, and knowing what matters to the people you're trying to reach.
Company
Serval
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