Atoms The Lifecycle Marketing Manager at Atoms owns the strategy and execution of lifecycle communications for riders and drivers. This role involves building and optimizing engagement programs using Braze to drive retention and activation.
Responsibilities
We are seeking a Lifecycle Marketing Manager to own the strategy and execution of lifecycle communications across Atom's's core audiences: riders and drivers. This is a hands-on, high-impact role that sits at the intersection of marketing, operations, recruiting, and data. This role builds and optimizes the engagement programs that turn first-time riders into loyal customers, move driver candidates from application to first shift, and keep our employee drivers informed, engaged, and recognized throughout their time at Atom's.
The ideal candidate is a strong strategist and hands-on builder with a track record of driving measurable results through lifecycle marketing. This person brings sharp analytical instincts and a bias for action: someone who can design journeys at scale, segment audiences thoughtfully, test and iterate quickly, and write compelling, on-brand messaging. We're looking for someone who thinks end-to-end about the rider and driver journey and is obsessed with making every touchpoint feel like Atom's. If you've built lifecycle programs in Braze, love turning data into better experiences, and are excited about loyalty and rewards, we want to hear from you.
Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention
Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs
Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift
Own the driver communications that keep our drivers informed, engaged, and recognized
Work cross-functionally throughout the organization, including with Operations and Training to ensure our communications meet the needs of the business
Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement
Help shape and execute Atom's loyalty and rewards programming, including the Driver Milestone Program
Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance our data strategy
Design and run A/B tests on messaging, timing, channels, and offers, and turn results into clear recommendations
Track and report on lifecycle performance, including engagement, conversion, and retention metrics
Qualification
Bachelor's degree5–7 years of experience in lifecycleExperience in a fast-paced environmentExperience with segmentationProven track record of testingExcellent organizational skills
Required
Bachelor's degree
5–7 years of experience in lifecycle, CRM, or retention marketing
Experience in a fast-paced environment
Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale
Hands-on experience with a CRM or marketing automation platform—Braze strongly preferred
Experience with segmentation, personalization, and A/B testing, using data to drive decisions
Strong writing skills with an eye for clear, concise, on-brand messaging
Proven track record of testing, iterating, and improving processes quickly
Strong cross-functional collaboration skills and bias for action
Excellent organizational skills, with the ability to manage competing priorities across multiple markets and audiences
Preferred
Experience designing or managing loyalty, rewards, or incentive programs
Experience marketing to more than one audience (e.g., customers and employees)
