Senior Paid Marketing Manager

Required

• We care more about what you've built and how you think than the number of years you've spent in marketing.
• You're a domain expert in paid media. You have deep, hands-on expertise in LinkedIn, Meta, and Google Ads. You understand the platforms, know how to structure and optimize campaigns, and can explain how your decisions have influenced qualified pipeline. You've personally built and scaled programs in sales-led B2B SaaS.
• You're a builder, not just a strategist. You're excited to get into the accounts, develop the creative, run experiments, investigate performance, and solve problems yourself. You know when external expertise can help, but you don't need an agency to do the core work.
• You combine analytical rigor with creative taste. You understand performance metrics and experimentation, but you also know what makes advertising compelling. You can connect campaign decisions to buyer quality and pipeline without losing sight of the brand you're building.
• You're already changing how you work with AI. You can demonstrate how you've used AI tools, agents, or automation to improve your output. You think critically about where automation helps, how to evaluate its results, and how to turn useful experiments into repeatable workflows.
• You take ownership of measurement. You can work with CRM data, establish useful performance reporting, investigate attribution limitations, and drive better measurement approaches rather than waiting for someone else to provide the answers. You own budgeting and explain the case for reallocating investment.
• You're a strong cross-functional partner. You work well with sales, design, content, product marketing, and RevOps. You seek out context, share what you learn, and care about the overall customer experience rather than optimizing your own channel in isolation.
• Experience with YouTube, display, and programmatic is valuable, as is familiarity with HubSpot and measurement platforms like Dreamdata. You don't need to have mastered every channel, but you should have the expertise and judgment to expand beyond your core strengths.
• This isn't the right role for you if
• You prefer managing agencies to building campaigns. You want to set the strategy and have other people execute it, rather than getting into the details yourself.
• You measure success primarily through platform metrics. You're satisfied with lower CPCs or more leads without understanding whether you're reaching the right buyers or contributing to pipeline.
• You treat brand and performance as separate disciplines. You optimize individual campaigns without considering how the work shapes a prospect's perception of Ashby or contributes to long-term demand.