Senior Director, Communications at Sweetgreen · LumiJobs

Responsibilities

Cultural Hype & Brand Narrative - Define and own sweetgreen’s cultural communications strategy, positioning the brand at the center of the food, wellness, and culture conversation:
Lead the strategy for identifying and creating cultural moments from menu drops and chef collaborations to brand partnerships and community activations in partnership with the founders, VP of Marketing, and VP of Partnerships
Define and own the always-on editorial strategy across earned channels (Substacks, newsletters, social, podcasts), ensuring sweetgreen drives its own narrative rather than just reacting to it
Set the playbook for founder-led storytelling, directing agency partners and collaborators to help our founders show up authentically in direct-to-audience channels
Oversee the content engine strategy that generates a steady drumbeat of conversation-worthy stories spanning brand messages, partnerships, business milestones, food quality, and menu innovation
External Communications - Set and own the corporate narrative strategy across consumer, business, executive, and financial audiences:
Own sweetgreen’s earned communications agenda, directing agency partners to maximize press coverage, brand visibility, and third-party credibility across all channels
Lead cross-functional collaboration with Marketing, Legal, Finance, and Operations to ensure consistent, strategic messaging across all external touchpoints
Oversee the development of communication narratives and materials across channels, including press releases, brand films, investor communications, partnership announcements, and direct-to-audience content
Manage and optimize the external agency relationships and communications budget, ensuring strong ROI and alignment with brand and business objectives
Executive & Founder Communication - Serve as the strategic communications partner to sweetgreen’s founders and executive team:
Set the executive communications strategy, directing agency partners and content collaborators to shape and amplify founder and leadership voice across social media, podcasts, speaking engagements, and direct-to-audience platforms

Senior Director, Communications

Responsibilities

Benefits

Company

Sweetgreen

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