Growth Marketing Manager, AI & Paid Programs

US - Remotefull time

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Remote

mid

H1B: yes

Demandbase The Growth Marketing Manager at Demandbase leads paid search, paid social, and AI SDR programs to drive top-of-funnel demand generation. This role manages agency partners, builds AI agents and automated workflows, and tracks performance to optimize pipeline outcomes.

Responsibilities

You'll run the programs that fill the top of our funnel: paid search, paid social, and our AI SDR. You'll also build the agents and workflows that make our demand gen team faster. You're part operator and part builder. You manage agency partners to pipeline outcomes, and when a process is manual and repetitive, you automate it. Success means more pipeline per dollar and fewer hours spent on work a workflow could do.
Drive paid search and paid social (LinkedIn, Google, Meta) strategy, budget pacing, and performance.
Manage our paid media agency day to day, and hold them to pipeline and CAC, not impressions and clicks.
Run continuous creative, audience, and bid experiments, then scale what works and cut what doesn't.
AI SDR (Qualified)
Manage our Qualified AI SDR: build and launch campaigns in the tool, and improve our existing playbooks, messaging, and routing based on what the data shows.
Work with the SDR team to build a feedback loop on handoffs, lead quality, and meeting-to-pipeline conversion.
Track AI SDR performance and share regular readouts on what’s working, what isn’t, and what to try next.
Agents and workflows
Build AI agents and automated workflows that support demand gen. Examples include campaign QA, ad copy and creative variants, spend anomaly alerts, account enrichment and routing, and weekly performance readouts.
Use tools like Claude, Clay, n8n/Zapier, and Demandbase to cut manual work and speed up launches.
Document what you build so the team can use it and extend it.

Qualification

Comfort with LLM toolsA strong analytical mindsetYou think in pipelineExperience with DemandbaseLight scripting skills (Python

Required

4+ years of experience in B2B demand gen or growth marketing, with hands-on experience managing paid search, paid social, and ABM/account-based targeting campaigns.
A track record of managing agencies and budgets against pipeline targets.
At least one AI agent or automated workflow you built and shipped that's in real use. Be ready to show us.
Comfort with LLM tools, prompt design, and no-code or low-code automation.
A strong analytical mindset: you read the data, find the problem, and fix it.
You think in pipeline, not leads.

Preferred

Experience with Demandbase, Qualified, or Clay.
Contact-level targeting across buying groups and personas.
Using intent data to drive targeting and budgeting decisions.
Light scripting skills (Python, JS) or API experience.
Experience at a fast-moving SaaS company.

Benefits

Vision
401(k)
PTO
Equity/RSU
Life Insurance
Wellness

Company

Demandbase

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Source: ashby

Active within the past hour

Remote-friendly

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Paid searchPaid socialLinkedInGoogleMetaAI SDR

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Growth Marketing Manager, AI & Paid Programs at Demandbase · LumiJobs