Principal Product Designer, Visual (Merchant) at DoorDash · LumiJobs

Responsibilities

We’re looking for a Principal Designer to set the look, feel and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS, the software restaurants use to run their business: agentic experiences, point-of-sale, handheld, tablet, mobile and web. These products already work. Your job is to make merchants love using them and to give them a recognizable identity across every surface, including hardware where no design convention exists.
Visual craft is the center of this role. You’ll use code and AI tools to ship that craft, prototyping in React and generating and refining UI with tools like Cursor and Claude, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance and examples) so that designers, engineers and AI tools all produce on-brand, high-quality UI. [Engineering partners build and maintain the tooling; you set the rules and the quality bar.]
You’ll join the Merchant design team and report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.
You’re excited about this opportunity because you will...
Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
Ship high-craft interfaces with a clear point of view, turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
Own the visual foundation of the design system: define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and improve the system based on how teams actually use it.
Design for new surfaces. Create visual systems for points-of-sale, handhelds and agentic experiences where no existing paradigm applies.
Influence through the work. Earn trust with prototypes and shipped products instead of decks, and keep your prototypes production-ready.
Raise the bar across the team. Mentor senior designers, help close strong hires, and help people sharpen their sense of what to build and why.
We’re excited about you because...
You’ve designed interfaces that defined or reshaped a product’s look and feel, and your portfolio shows top-of-bar visual craft with range across brands and styles.

Principal Product Designer, Visual (Merchant)

Responsibilities

Benefits

Company

DoorDash

More roles at DoorDash