Senior Product Manager, Targeting at Attentive · LumiJobs

Responsibilities

We are looking for a Senior Product Manager to lead our Targeting product area within the Shopper Management pillar. Targeting is at the core of how marketers connect with their customers—helping brands determine who should receive each message and ensuring every campaign reaches the right audience.
This is a highly cross-functional role that sits at the intersection of customer experience, data, and platform capabilities. You'll partner closely with Engineering, Design, Data Science, and Customer Success to solve complex problems around audience selection, personalization, and customer insights. Success requires strong product intuition, exceptional customer empathy, and the ability to turn rich data into intuitive customer-facing experiences.
What You’ll Accomplish
Own the vision, strategy, and roadmap for Attentive's Targeting products
Build customer-facing experiences that help marketers create high-performing audiences with confidence, whether through advanced segmentation, recommendations, or intelligent targeting workflows.
Partner closely with customers and customer-facing teams to deeply understand how marketers build audiences today and identify opportunities to simplify complex workflows.
Drive product discovery by combining customer research, behavioral data, and business insights to identify high-impact opportunities.
Work cross-functionally with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities that power best-in-class personalization.
Balance usability with flexibility, enabling customers to build sophisticated audiences without unnecessary complexity.
Define success metrics, measure product impact, and continuously optimize experiences using experimentation and data.
Act as a product leader across the organization, influencing strategy and helping teams understand the evolution of Attentive's targeting capabilities.
3+ years of Product Management experience, with a track record of owning customer-facing products from discovery through launch and iteration.

Senior Product Manager, Targeting

Responsibilities

Benefits

Company

Attentive

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