Brand Growth Director at Archive · LumiJobs

Responsibilities

As a Brand Growth Director, you’ll own the growth of a portfolio of Archive’s brands: either one of our Strategic brands plus two to five brands we’ve chosen to accelerate, or a portfolio of Accelerate brands plus your pod’s scaled brands. You’ll own their GMV targets, forecasts, growth plans, renewals and expansions, the relationships that drive them, and the programs that deliver results. You won’t build reports, chase tickets or set up promotions: Customer Success, RevOps and our Brand Strategy & GTM Operations team handle that, so you can spend your time with brands and on the decisions that grow their programs.
This role is for someone who has owned revenue outcomes with brands, turns data into decisions, runs real commercial conversations, and is comfortable making the call on what matters without waiting for a playbook.
Own GMV targets, forecasts and pacing for your brands, set brand by brand from real growth potential, using one forecasting method shared with Sales.
Build and run an annual growth plan for every brand, covering strategy, tactics and seasonality; turn it into executed levers (supply, placement, email, paid and pricing) with Customer Success and performance marketing, and review it each quarter against results.
Set the two or three big bets per brand each quarter, make the case for what to deprioritize, and judge what to escalate, what to let ride and when to push.
Own the relationships: from each brand’s program owner and day-to-day team up to its VP and Director leaders; map each brand up to the C-suite, build champions across its teams, and work with your Brand Growth Partner on executive engagement.
Lead renewals and expansions for your Accelerate brands and, with Customer Success, renewals for your pod’s scaled brands; build the business case and plan for a Strategic brand with your Partner, including new markets, countries, program types and supply sources.
Run MBRs, QBRs and annual planning reviews that lead with data-backed recommendations and win commitments on supply, placement, marketing and resources; handle the hard conversations about missed targets, scope and escalations.
Design promotions and growth campaigns and measure their results; Customer Success and performance marketing set them up and run them.
Lead the business side of every launch: change management, growth levers and business decisions, including a best-practice org structure, an internal communications plan and a go-to-market plan agreed early with the brand’s marketing team. Be prescriptive: tell brands what works.
Turn insight into action: use pre-built reports and our daily brand health dashboard to spot issues early and act.
Manage brand P&L and satisfaction, including 3PL costs, shipping overhead and appeasements, and brand CSAT.

Brand Growth Director

Responsibilities

Qualification

Preferred

Benefits

Company

Archive

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