Responsibilities

We're looking for a Sr. Manager of Account-Based Marketing to own how Archive gets in front of the brands we want to work with, and to build the system that engineers that outcome at the account level, not just the individual outreach level.
This isn't a broad-funnel ABM role. Our current TAM is roughly 300 named brands across apparel, footwear, children's bikes, and kitchen supplies. There is no "tier 3, spray-and-pray" segment here. Every account matters, every buying committee is knowable, and the job is to be the sharpest, best-informed presence in the room before an AE ever gets on the phone. Precision, brand craft, and creativity are what win at Archive. That's where you come in.
This is a role for someone who can map an entire buying committee at a target brand, know who owns the customer acquisition number, who owns the brand and full-price growth, who evaluates operational lift, and where sustainability sits in the decision.
Own the number. You'll carry the account-based marketing target; meetings held and opportunities created across our named account list, forecast it accurately, and report progress account by account, not just in aggregate. You'll also own the leading indicators that predict those outcomes; how deep we've penetrated each buying committee, and whether our core business case is actually landing in the accounts we're working.
Own the account universe. ~300 target accounts, segmented by brand type and firmographics, each defined buying committee (CFO & CMO as economic buyer and strategic sponsor; VP Ecomm; Ops & Sustainability as influencers and technical evaluators) and a play built for that specific group. Priority accounts get 1:1 orchestration; mid-tier gets 1:few cluster plays; the long tail gets scaled-but-still-personal sequencing. Every account is AE-owned, so tight, constant coordination with the sales team is critical.
Monitor signals, don't wait for them. This is the core shift from a traditional demand-gen motion: you're watching for buying signals at both the account and individual-stakeholder level; champion changing jobs, a new CMO or CFO appointment, public commentary on rising customer acquisition costs, a competitor's contracting renewing, a competitor launching resale. You decide when an account is ready to be worked and by which channel, rather than running the same cadence on every account regardless of readiness.
Orchestrate multi-channel, not single-channel. Email, LinkedIn, paid social, direct mail, events, and warm-intro plays all need to work together per account, sequenced around the signal and the stakeholder- not run as parallel, disconnected campaigns. You'll design and manage the automation and tooling that sequences these consistently, while making the individual judgment calls on tone, timing, and channel mix that automation can't.
Write, and direct AI to write, outbound that earns a reply. BASHOs, ghostwritten executive outreach, sequences, campaign copy. Some of this you'll write yourself; increasingly, you'll be directing AI tools to generate first drafts and message variants across a buying committee at scale, then editing and approving for brand voice, accuracy, and craft. The bar doesn't drop because a machine drafted it; you're the last line of quality control on every message that goes out under Archive's name.
Be creative about how we get in. Some of our best deals started because someone shopped a partner's resale site, met us at a dinner, or was introduced by a friend of a friend. With a finite, named account list, the job is fundamentally about finding non-obvious angles into accounts that haven't responded to conventional outreach, and running structured experiments to find out what does work.
Design the system, not just the campaign. The part of this job that compounds: how account/contact research, signal detection, enrichment, sequencing, CRM, and reporting fit together so the next account you approach takes a fraction of the manual effort the last one did. You'll own the stack in partnership with RevOps; what we add, consolidate, or cut, and the attribution model that tells us which channels and plays actually moved accounts forward.
Run paid as air cover, targeted at accounts, not audiences. LinkedIn and paid social exist so the buying committee at a target account already recognizes Archive before outreach lands, not to generate generic leads. You'll own the programs, the budget, account-level targeting, and a defensible read on what's working.
Build and rebuild workflows with AI, deliberately. Archive is AI-first. We want someone who has already implemented AI-driven workflows for signal monitoring, research/enrichment, or content generation, not someone who's curious to start. The expectation is a motion that operates with the account-level precision and output of a much larger team, while the strategic judgment (which account, which angle, which moment) stays firmly human.

Qualification

4+ years in ABMDirect ABM experienceYou can write to a CFO & CMOYou are an exceptional writerYou think in systemsYou're AI-nativeYou're creative and a bit relentlessYou execute

Required

4+ years in ABM, demand generation, growth marketing, or outbound strategy, at least some of it in B2B with considered, multi-stakeholder sales cycles.
Direct ABM experience; you've run account-level (not just persona-level) campaigns, and can talk specifically about how you mapped a buying committee and sequenced multi-channel touches against it.
You can write to a CFO & CMO. Our economic buyer(s) cares about customer acquisition cost, payback period, and revenue growth. You don't need to be a finance person, but you do need to construct and communicate commercial argument credibly enough that a CFO takes the meeting.
You believe in the power of secondhand to transform the industry - and you understand that the way to get brands there is a commercial case, not a value pitch. The sustainability story closes. The growth story opens.
You are an exceptional writer. You can research a brand and a person and produce outreach that earns a reply, and you take real pride in the craft. We will ask you to demonstrate this.
You think in systems. You can describe an ABM engine you designed, not just operated, where research, signal, sequencing, and reporting connected end to end and got easier to run the second time.
You're AI-native, with specifics. You can walk us through at least two workflows you personally built or rebuilt using AI tooling; ideally including signal detection, account/contact research, or content generation at the buying-committee level.
You're creative and a bit relentless. When the account list is small, finite, and known, the job becomes about finding the angle no one else has tried. You have a track record of unconventional plays that worked, and a clear-eyed view of the ones that didn't.
You execute. There is no team beneath you. You own the strategy and you build the thing.
You're organized enough to drive other people. You can hold AEs and a BDR to account-level commitments you don't have direct authority over, and keep dozens of account plays moving without dropping any.
You can build credibility with an adjacent team. You can describe a time you had to earn trust from sellers or another function, and what actually changed their minds.
You're comfortable in Salesforce and a modern GTM/ABM stack. We currently use Clay, Apollo, Sales Navigator, Gong, and HubSpot. You have opinions on how these should fit together; including where a dedicated ABM or intent-signal platform would earn its place, and what's overkill for a 300-account universe.

Senior Manager, Account-Based Marketing (ABM) at Archive · LumiJobs

Senior Manager, Account-Based Marketing (ABM)

Responsibilities

Qualification

Required

Benefits

Company

Archive

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