Lyft Influencer Manager, Social & Culture at Lyft responsible for building and owning the influencer practice across critical initiatives. Manages influencer process end-to-end and partners with cross-functional teams to execute campaigns.
Responsibilities
Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)
Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs
Make the build-versus-agency call by campaign type, and keep in-house what needs Lyft judgment
Build the repeatable process: intake, talent vetting, rate benchmarking, brief templates, and measurement standards for both organic and paid work
Partner with Business Affairs and Legal on contracts, usage rights, exclusivity, and disclosure compliance
Partner closely with the rest of the Social team on quick-turn projects that support evergreen content and business priorities, especially collab posts and anything landing on Lyft's owned channels
Build talent relationships that carry across campaigns rather than restarting each time
Level up marketers across the org — coach DRIs on what good influencer work looks like so quality doesn't vary by team
5+ years in influencer marketing, creator strategy, or paid social, with real depth on both organic creator partnerships and paid influencer activations
Has personally negotiated influencer deals and understands how rates move with usage, exclusivity, and whether content runs organic, boosted, or as an ad
Has managed an agency and scaled its support across multiple internal teams — not just run one account
Fluent in how influencer creative performs both on organic feeds and as an ad unit, and how each is measured
Qualification
5+ years in influencer marketing
Required
5+ years in influencer marketing, creator strategy, or paid social
Experience negotiating influencer deals including rates, usage, exclusivity, and content types
Experience managing an agency and scaling support across multiple internal teams
Fluent in influencer creative performance on organic feeds and as ad units
Ability to operate autonomously in an undefined space
