Directive The Paid Social Strategist at Directive manages paid media accounts and creates custom client strategies for B2B businesses across multiple channels. The role involves client communication, campaign optimization, and budget management.
Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Communicate weekly with vendors and operational partners
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Confirm lead routing accuracy within a CRM
Execute and optimize PPC advertising campaigns across multiple platforms
Qualification
Proficiency in Google Ads
Required
3+ years experience at a performance/digital marketing agency
Experience with B2B SaaS/tech clients in an agency setting
Deep expertise in paid search and paid social advertising campaigns
Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
