Directive The Paid Media Manager is responsible for managing paid media accounts, creating client strategies, and executing PPC campaigns across multiple platforms. This role focuses on B2B businesses in Technology, Industrial, and Services markets.
Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Communicate weekly with vendors or operational partners
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Confirm lead routing accuracy within a CRM
Execute and optimize PPC advertising campaigns across multiple platforms
Qualification
Required
3+ years experience working at a performance/digital marketing agency
Experience working with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns
