Associate Director, US Integrated Marketing (Contractor)

Required

• Lead the development and execution of marketing strategy and integrated go-to-market plans
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports
• Ensure all campaigns are executed on time and within budget through effective project management
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels
• Oversee US influencer and creator workstreams, guiding strategy and day-to-day execution across the team
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble
• Serve as day-to-day point of contact for our talent and agency partners, including UTA, ensuring smooth coordination and follow-through on partnership deliverables
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations
• Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition