Pmg The Client Strategy Senior Director at PMG leads strategy execution for a diverse client portfolio and manages a team of leads and supervisors. They serve as a strategic partner to clients and oversee communications and strategic planning.
Responsibilities
Set the long-term strategic vision across a portfolio of customers, aligning PMG’s capabilities and integrated media strategies with customer growth goals, brand priorities, transformation needs, and evolving market conditions.
Serve as a trusted executive advisor to senior and C-suite customer stakeholders, translating business challenges, market trends, customer data, and strategic insights into actionable media and business opportunities.
Own and elevate the strategic planning process across the portfolio, ensuring teams develop integrated, full-funnel, insight-driven, and measurable solutions while encouraging channel-agnostic, idea-led thinking.
Guide cross-functional leadership across media, creative, analytics, strategy, and technology, creating strategic clarity, challenging teams to raise the quality of their thinking, and ensuring end-to-end accountability from strategy through execution and measurement.
Lead the development of enterprise-level measurement frameworks and learning agendas, incorporating advanced analytics such as MMM, incrementality, and attribution to connect marketing performance with business outcomes and inform future investment decisions.
Guide teams in leveraging advanced planning capabilities—including scenario planning, forecasting models, audience segmentation, data-driven planning tools, and third-party technologies—to improve the precision and sophistication of customer strategies.
Champion the adoption and application of AI, automation, and emerging technologies across customer strategy and media planning, using these capabilities to improve efficiency, deepen strategic thinking, elevate work quality, and enable faster, more informed decision-making.
Lead portfolio-wide innovation by identifying, piloting, and scaling emerging platforms, AI capabilities, technologies, and new partnership models that create measurable customer impact.
Translate customer insights, market intelligence, performance data, and emerging trends into proactive executive recommendations that shape customer priorities, influence decision-making, and identify future growth opportunities.
Own portfolio-level financial performance and investment planning, including forecasting, profitability, revenue growth, resourcing, and media investment strategy in partnership with Customer Ops, Finance, and cross-functional leadership.
Identify and operationalize whitespace and growth opportunities across new audiences, channels, services, platforms, markets, and commercial models, expanding PMG’s role from executional partner to indispensable strategic business advisor.
Champion operational excellence across customer engagements by establishing scalable structures, consistent workflows, clear accountability, and rigorous standards for strategic and media deliverables.
