Paid Media Associate

Charlotte, NCfull timeRemote

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$80k–$90k

H1B: no

Rvo Health Paid Media Associate at RVO Health managing paid media programs end to end primarily on Meta and Google. Own strategy, execution, optimization, and mentoring junior team members to improve campaign performance.

Responsibilities

Own paid media programs end to end, from launch planning through delivery and results, primarily on Meta and Google, ensuring each program hits its goals at a healthy margin.
Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency and the audience quality our partners pay for.
Lead creative and messaging tests, partnering with creative teams to refresh assets and improve performance.
Monitor performance, diagnose issues, and independently make optimization decisions that improve delivery and efficiency.
Manage budgets and monthly cost forecasts for your programs, keeping spend aligned to goals and flagging revenue or margin risk early.
Deliver clear performance readouts and recommendations to internal stakeholders, highlighting wins, risks and opportunities.
Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and resolve delivery challenges.
Mentor and support junior team members, sharing best practices and helping them grow in campaign management.
Stay ahead of platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.

Qualification

Bachelor’s degree in MarketingStrong analytical skillsExperience in healthForecasting or P&L exposure (marginPursuant to various state Fair Pay ActsStarting SalaryHealth Insurance Coverage (medical

Required

Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
3–5 years of hands-on paid media experience, owning campaigns end to end.
Proven track record of managing campaigns and budgets against delivery or revenue goals.
In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
Strong analytical skills: able to diagnose performance issues and turn data into clear decisions independently.
Excellent project management and organization; able to own multiple programs and priorities at once.
Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
Ability to work collaboratively with cross-functional and partner-facing teams.
Strong written and verbal communication skills, including presenting results to stakeholders.

Preferred

Experience in health, pharma or publisher-side media.
SQL or experience working with large datasets (e.g., Databricks).
Forecasting or P&L exposure (margin, cost planning).
Experience mentoring or training junior team members.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
Starting Salary: $80,000 - $90,000
*Note actual salary is based on geographic location, qualifications and experience
Health Insurance Coverage (medical, dental, and vision)

Benefits

Medical
Dental
Vision
401(k)
PTO
Life Insurance
Wellness

Company

Rvo Health

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Source: greenhouse

Active within the past hour

Remote-friendly

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