Cantina X/Social Writing Specialist at Cantina leading short-form writing across social platforms and brand copy. Define brand voices and create high-performing content aligned with latest algorithm strategies.
Responsibilities
Cantina is looking for a X/Social Writing Specialist to lead our short-form writing across X, LinkedIn, outdoor, and brand ad copy. You’ll define Cantina’s brand voices, sharpen our executives’ voices, and turn vague concepts and developing trends into sharp, high-performing content, working closely with the managing editor and executives.
Lead authorship for all short-form writing across X, LinkedIn, flagship outdoor and brand ad copy, and more.
Define Cantina’s brand voices and sharpen our executives’ voices across company accounts, executive accounts, and the Labs + CTO recruiting brand.
Work with the managing editor and executives to tease out thought leadership concepts and turn them into published writing.
Learn and apply the latest algorithm strategies across platforms and formats.
Lead execution of social amplification campaigns.
Develop new content formats, recurring posts, and essay ideas.
Analyze metrics to devise strategy improvements.
Contribute to content calendar strategy and lead execution.
What You’ll Bring:
Chronically online instincts and up-to-the-minute knowledge of the latest algorithmic meta.
Strong comedic and persuasive creative writing skills, specifically for short-form.
Qualification
Required
Chronically online instincts and up-to-date algorithm knowledge
Strong comedic and persuasive creative writing skills
Ability to write well under short deadlines
Skill at distilling vague concepts into sharp content
Balance of creative intuition and data-driven performance obsession
Collaborative approach to refining executives’ ideas
Preferred
Experience developing voices and posting strategy for brand characters.
Strategy and scripting experience for a new media property.
X personality with a proven ability to write viral posts and build a following.
Creative voice lead who delivered social performance for an edgier modern brand or thought leader.
Short-form comedy writing or video production experience.
