Creative Director

Los Angelesfull timeOn Site

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senior

$250k–$350k

H1B: yes

Cantina The Creative Director at Cantina leads creative direction across original content, performance advertising, brand campaigns, and product storytelling. This hands-on role involves concept creation, scriptwriting, asset generation, and team leadership.

Responsibilities

Cantina is looking for a Creative Director to own creative direction across original content, performance advertising, brand campaigns, and product storytelling. This is a hands-on role: you’ll come up with the concept, write the script, generate assets, work through the edit, and keep pushing until it lands.
Some days you’ll direct a small team, and some days you’ll make the whole thing yourself.
Own creative direction across original content, performance advertising, brand campaigns, and product storytelling, defining our brand voice and making it recognizable everywhere.
Turn product capabilities into concepts people actually want to watch, share, and try for themselves.
Recruit and lead a team of 10 to 25 creatives, including creative directors, video editors, motion designers, visual designers, copywriters, screenwriters, producers, and AI filmmakers.
Develop and produce video creative for paid social, organic social, product launches, and brand campaigns.
Turn a product feature or consumer insight into a great hook, a clear story, and a reason to try Cantina.
Write briefs, scripts, and treatments, build storyboards, and direct editors, designers, creators, and AI filmmakers.
Make things yourself: cut video, create motion graphics, generate characters and scenes, experiment with voice and sound, and take concepts through to finished assets.
Build performance creative testing plans with the growth team, testing concepts, hooks, offers, and calls to action, then using the results to decide what to make next.
Develop platform-native creative with the right pacing, framing, captions, and aspect ratios for each placement.
Keep a steady pipeline of fresh ideas and turn winning concepts into repeatable formats without running them into the ground.

Qualification

Great storytelling instinctsPractical experience with AI image

Required

Strong portfolio of video creative including performance advertising with measurable results
Great storytelling instincts
Hands-on proficiency with video editing and motion design tools
Experience directing small creative teams and providing actionable feedback
Understanding of creative metrics like hook rate, hold rate, CTR, CVR, and CPA
Practical experience with AI image, video, and audio production