Regional Marketing & Growth Manager, LatAm at Openart · LumiJobs

Responsibilities

We’re hiring our first dedicated marketing and growth lead for LatAm, starting with Brazil.
You’ll own how OpenArt reaches, earns the trust of, and grows with creators in your market. You’ll decide which audiences to prioritize, which channels to invest in, which partnerships to build, and how to turn local interest into active users and paying customers.
You should have spent years working in the market and be closely connected to its creative and digital culture. You know what people are watching, sharing, and making; which communities and voices matter; and how people discover and adopt new products.
This is a hands-on role with broad ownership. You should be comfortable setting a regional plan, writing campaign copy, recruiting creators, organizing a workshop, and reviewing conversion data. You’ll work closely with our global Growth, Product, Creative, and Marketing teams to bring that plan to life.
You’ll also prioritize expansion into additional markets across the region, building local partnerships and language support as needed.
Regional strategy and growth. Set priorities, goals, channel plans, and budgets. Use local insights and performance data to guide investment and scale what works.
Local campaigns and launches. Execute across social, content, paid acquisition, and relevant local channels. Adapt global launches with messaging, creative, and use cases that resonate.
Creators, community, and events. Build local relationships and run partnerships, workshops, meetups, and community programs that drive adoption, advocacy, and referrals.
Product and marketing localization. Make our messaging, creative, website, and product experience feel natural to local users while staying consistent with OpenArt’s global brand.
Regional insights and execution. Bring user feedback and growth opportunities to the global team. Partner on improvements to onboarding, conversion, and retention, and manage local agencies and partners against clear expectations.
Who We’re Looking For
6+ years in marketing, growth, or go-to-market roles, ideally with consumer technology, SaaS, subscription products, or creative tools.

Regional Marketing & Growth Manager, LatAm

Responsibilities

Benefits

Company

Openart

More roles at Openart