knowbe4 Demand Generation Summer Internship supporting the Global Demand team with marketing programs. Responsible for campaign setup, execution, reporting, and asset organization to ensure smooth program delivery.
Responsibilities
Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
Create and update Salesforce campaigns for various marketing programs
Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors.
Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
Assist in the development of campaign assets, managing the hand-off to external vendors.
Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.
Qualification
EducationProficient in Google SheetsTalent for multi-taskingAbility to develop creative solutionsAbility to think and act independentlyAbility to deal professionally
Required
Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
Proficient in Google Sheets, Docs, and Slides.
Talent for multi-tasking, being results oriented and organizationally proficient.
Team oriented and willing to help others to achieve success.
Ability to develop creative solutions.
Ability to think and act independently.
Ability to effectively prioritize and resolve multiple competing tasks.
Ability to deal professionally, courteously and tactfully with external partners and coworkers.
