Lifecycle Marketing Manager at Sony Interactive Entertainment · LumiJobs

Responsibilities

The Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible for implementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe.
We are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay and drive revenue. We use data-driven insights to build one-to-one relationships and personalised journeys with players across web, email, mobile and on-console channels.
The Lifecycle Marketing Manager is a highly visible, strategic and influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.
Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
Design player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.

Qualification

Design ProductAt SIEIn addition

Required

Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue.
Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes.
Design player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels.
Set priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities.
Lead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization.
Design Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale.
Use data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards.
Establish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys.
Bring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

Lifecycle Marketing Manager

Responsibilities

Qualification

Required

Benefits

Company

Sony Interactive Entertainment

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