Pmg Paid Social Director at PMG leads strategic vision and senior client partnerships for paid social media campaigns. The role involves shaping social strategies, advancing team capabilities, and fostering client and platform relationships.
Responsibilities
Set the strategic vision for paid social across complex, large-scale client partnerships, ensuring strategies connect media investment to broader marketing and business objectives.
Serve as a senior strategic advisor to executive-level client stakeholders, building trusted relationships and guiding conversations around investment strategy, performance, innovation, measurement, and long-term growth.
Lead the development of integrated paid social strategies across core and emerging platforms, establishing testing frameworks, measurement approaches, and innovation roadmaps that drive best-in-class performance.
Identify opportunities to expand and evolve client partnerships, connecting emerging capabilities, technologies, and platform opportunities to clients’ evolving business needs.
Develop senior-level relationships with platform partners, shaping strategic partnerships and identifying opportunities for early access, testing, innovation, and joint business planning.
Partner across media, creative, strategy, data, and technology teams to develop integrated solutions that connect paid social to the broader customer journey and marketing ecosystem.
Establish standards and best practices for paid social strategy, activation, optimization, measurement, and innovation, helping elevate capabilities across teams and client engagements.
Champion the use of PMG’s proprietary technology, Alli, to unlock deeper insights, improve operational efficiency, and identify new opportunities to advance client performance.
Lead, develop, and mentor managers and senior team members, strengthening their strategic, technical, client leadership, and people management capabilities.
Build strong, high-performing teams by creating clarity around expectations, empowering leaders, providing actionable feedback, and fostering an environment of accountability and continuous growth.
Oversee resource planning and team structures across complex accounts, balancing client needs, team development, operational efficiency, and sustainable growth.
Partner with senior leadership on broader Social practice priorities, including capability development, talent planning, innovation, operational excellence, and the continued evolution of PMG’s paid social offering.
